Set Out On A Love Ride This Valentine’s Day
For this global Valentine’s Day campaign by Lancôme, featuring brand ambassador Ni Ni, Laura Herranz led the art direction with a focus on translating the emotion of love into a refined, modern, and feminine visual narrative.
Inspired by the concept of a "Love Ride," the creative direction explores a sensory journey where color, light, and set design express the emotions that guide us and the joy that defines us. The campaign highlights the new L’Absolu Rouge Drama Matte lipstick shades within a romantic yet dynamic visual universe that reflects contemporary elegance.