Directed by Paloma Rincón, Love Stories is a campaign for Lotería Nacional built around a series of micro-stories that celebrate small everyday gestures as a genuine expression of love, moving away from traditional grand romantic narratives.
The production design develops a distinct visual universe, defined through a carefully considered colour palette, the selection and creation of scenic elements, materials, textures, typography, and details that give each scene its identity. The result is a recognisable and emotional atmosphere, capable of elevating everyday situations, such as a metro ride, a photo booth, or a pair of swings, into a delicate, intimate, and slightly dreamlike imaginary.