Art Direction & Set Design for LANCÔME
For this campaign for Lancôme’s L’Absolu Rouge Intimatte, Laura Herranz led the art direction, crafting a visual universe that blends sophistication with intimacy.
Inspired by the sensorial allure of matte texture, the creative direction focuses on a minimal yet emotive aesthetic where soft lighting, refined color palettes, and thoughtful set design evoke understated elegance. The campaign celebrates the new L’Absolu Rouge Intimatte shades through a modern, feminine lens, creating imagery that feels both timeless and irresistibly contemporary.